Hello all,
We are affiliating soon, and just putting together our offering structure.
One debate we're having is whether to offer a 3 or 5 dpw package range or focus more on offering a 2 or 3 dpw package range.
I'd be very interested in others opinions, or any articles on the topic....
Firstly, it's important to note here, I'm talking about the "Just want to get fit" sector, not the fitness fanatic, or motivated amateur, or CrossFit sportsman. Let's face it, our largest sector, by far, is the "Fit-for-life" sector.
It seems to me that CrossFits have a tendency (at least in our area) to have package offerings that lean more towards wanting clients to come to as many sessions per week as possible?
In our area only 15% offer a 2 dpw option
and only 50% offer a 3 dpw option
40% (8 / 20) offer nothing but a 5+dpw option
Why the push towards over commitment?
Now, I'm not talking about upselling existing clients to higher packages, which is a different story.
But, why am I seeing a tendency to want new clients to come as often as possible?
Doesn't this just punch up their initial price point, scaring off the lower end of your market?
What's the benefit of scaring off the lower end of their market?
What issues are affiliates finding with the 2dpw or 3dpw crowd that is solved by them coming 5dpw?
Or what benefits are they seeing, that make them want to push commitment, and ratchet up price?
I look forward to your thoughts
Cheers
Sean
Pricing - Offering 2 or 3 dpw vs offering 3 or 5 dpw?
We are affiliating soon, and just putting together our offering structure.
One debate we're having is whether to offer a 3 or 5 dpw package range or focus more on offering a 2 or 3 dpw package range.
I'd be very interested in others opinions, or any articles on the topic....
Firstly, it's important to note here, I'm talking about the "Just want to get fit" sector, not the fitness fanatic, or motivated amateur, or CrossFit sportsman. Let's face it, our largest sector, by far, is the "Fit-for-life" sector.
It seems to me that CrossFits have a tendency (at least in our area) to have package offerings that lean more towards wanting clients to come to as many sessions per week as possible?
In our area only 15% offer a 2 dpw option
and only 50% offer a 3 dpw option
40% (8 / 20) offer nothing but a 5+dpw option
Why the push towards over commitment?
Now, I'm not talking about upselling existing clients to higher packages, which is a different story.
But, why am I seeing a tendency to want new clients to come as often as possible?
Doesn't this just punch up their initial price point, scaring off the lower end of your market?
What's the benefit of scaring off the lower end of their market?
What issues are affiliates finding with the 2dpw or 3dpw crowd that is solved by them coming 5dpw?
Or what benefits are they seeing, that make them want to push commitment, and ratchet up price?
I look forward to your thoughts
Cheers
Sean
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